♟️ Brands Belong in the Boardroom

🇮🇸 Read this article in Icelandic by clicking here. In the modern business landscape, brand building has become a crucial consideration for managers. While the discussion about brands is not new, its significance has grown considerably in recent years. Some of the world’s most successful companies have invested substantial effort in nurturing their brands over […]
🎉 Reflections on the Past Year

The year began with exams from the first semester of my master’s program in Italy, focusing on economics with an emphasis on entrepreneurship and innovation. These exams covered a wide range of subjects, including statistics, corporate law, micro/macroeconomics and more. Living abroad has undeniably been a transformative experience, one that has significantly broadened my horizons […]
🕵️♂️ Decoding the Complexity of Simplicity in Brand Storytelling

We as humans are always searching for something simple and relatable, we have limited space in our brains, and the simpler things are to understand, the better. This is especially true in the complex world of branding. Simplicity isn’t just important for consumer-focused brands like Coca-Cola, Starbucks, Apple, and Tesla; it’s absolutely critical for B2B […]
💡 The Significance of Innovation for Small Nations: A Case Study of Iceland

🇮🇸 Read this article in Icelandic by clicking here. Innovation is a multifaceted concept. It serves as the foundation for economic prosperity and a tool to address significant future challenges encompassing people’s well-being, environmental concerns, sustainability, technology, and education. For a small nation like Iceland, innovation presents abundant opportunities. Our small size, often perceived as […]
🔧 The CEO’s Toolbox

🇮🇸 Read this article in Icelandic by clicking here. Running a business doesn’t follow a single prescribed path; otherwise, every business would operate identically. Nevertheless, the primary objective for most companies remains consistent – generating profitability for shareholders. While numerous strategies can be employed to establish a competitive edge and stand out in the market, […]
👋 Bridging the Gap: An Introduction to Insights from Industry Leaders!

I’m excited to introduce a new series that I’m beginning – one that promises to be enlightening, informative, and transformative. The core of this exploration is rooted in my fascination with the dynamic world of business, both Icelandic and foreign, but extends far beyond these borders. This series will be a deep dive into the […]
🎯 Discovering the Power of Brand Positioning

Unlocking the true potential of your brand requires a deep understanding of its position in the market. Assessing your brand’s positioning is not just an option but a necessity if you aim to stand out amidst fierce competition. It serves as a compass guiding your strategic decisions, fostering meaningful connections, and ultimately driving your success. […]
🌍 Reflections: Why it’s crucial to study abroad.

As I approach the end of my first year in an Economics master’s program, specializing in entrepreneurship and innovation in Italy, the impact of studying abroad occupies my thoughts. This life-changing adventure has surpassed academics, providing a fresh perspective that blurs the line between knowledge gained in the classroom and personal growth. Before diving into […]
🔑 Is Consistency the Key to Success?

In this blog post, we will explore the advantages of fostering brand stability in the B2B market. Often, brands are overshadowed in the decision-making processes of B2B companies. Some managers believe that brand management holds less importance compared to factors like providing excellent service, offering competitive pricing, nurturing customer relationships, and saving advertising expenses that […]
☎️ Does cold calling still work?

Cold calling is a sales technique where a salesperson contacts a potential customer who has not expressed any interest in their product or service. It is a time-honored tradition that has been used by salespeople for decades. But does cold calling still work in the 21st century? The answer is yes, cold calling can still […]