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👋 Bridging the Gap: An Introduction to Insights from Industry Leaders!

I’m excited to introduce a new series that I’m beginning – one that promises to be enlightening, informative, and transformative. The core of this exploration is rooted in my fascination with the dynamic world of business, both Icelandic and foreign, but extends far beyond these borders. This series will be a deep dive into the minds of industry leaders – empowering innovation.

The goal? To uncover the strategies, tools, and philosophies that guide these leaders in their pursuit of success.

As a strategist, I’ve always believed in the power of storytelling and the richness that comes from different perspectives. This series will be a collection of such stories and perspectives, narrated by the leaders themselves. We’ll dive into topics ranging from the use of metrics and tools in decision-making to the importance of job satisfaction and customer perspectives in shaping their brand’s direction.

Through this series, my intention is to provide you, with tangible, actionable insights that you can apply in your own pursuit of empowering innovation. This journey won’t just be about sharing advice from industry leaders; it will be about showing you, in a clear and concise manner, how these leaders navigate their paths toward success.

Get ready for a mix of short and punchy insights, long-form deep dives, and everything in between.

And by the way, if you don’t want to miss a thing, sign up to my newsletter list with the form in the footer section and I’ll drop you an email by the time my next article comes out!

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    About Elías Larsen

    What I do

    I’m head of growth at brandr Index, focusing on developing strategic relationships that foster trust, reliability, and shared success. My role centers on connecting with forward-thinking partners worldwide to introduce innovative branding solutions across diverse markets.

    How I Do It

    My background in strategic business development and leadership drives my approach to growing brandr Index’s reach. I believe in a hands-on approach, crafting relationships that are as reliable as they are dynamic, ensuring every collaboration is both beneficial and enduring.

    My Mission

    As a young, ambitious professional, I actively seek challenges that enhance my skills and push the boundaries of what we can achieve in business strategy and development. My approach is always to inspire growth and operational efficiency through innovative practices.

    Guiding Principles

    I am deeply passionate about developing strategic approaches that not only accelerate the growth of startups but also enhance the scalability of established firms. 

    Leadership, to me, means having a clear vision and the practical skills to implement effective strategies that align with the dynamic needs of the market.

    120+

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    University Degrees

    I graduated with a Masters’s degree in Economics focusing on Entrepreneurship and Innovation from the University of Padova in Italy, and a Bachelor’s Degree in Marketing and International Business from the University of Iceland.