Feel free to share this post

⚡️ The Land of Innovation

Iceland’s small size offers both unique opportunities and challenges. It provides us with flexibility, speed, and closer ties to the business community—factors that are crucial for entrepreneurs and innovation. Startups benefit from testing solutions in a small market, receiving quick feedback, and adapting rapidly to new conditions. This is an invaluable advantage.

However, smallness also has its limitations. A lack of specialized expertise and access to capital can hinder companies from expanding beyond Iceland’s borders. Most Icelandic startups share a common long-term goal: establishing operations abroad to ensure sustainable growth. In the intellectual property industry, startups aim to be acquired or taken over by larger entities—more often than not, foreign ones.

This presents an opportunity for Iceland: to support Icelandic entrepreneurs, provide them with the best possible environment, and enable them to grow rapidly with the goal of eventually being acquired. Such a strategy can generate significant value for the Icelandic economy, as past examples have demonstrated.

However, success in the Icelandic market does not automatically translate into growth abroad. Funding, market entry strategies, and specialized expertise are among the hurdles that must be overcome. To give Icelandic startups a realistic chance of achieving international success, a clear strategy is needed to ensure access to these critical factors.

The intellectual property industry is growing rapidly, yet there are still many untapped opportunities for Iceland. If managed correctly, it could become a key export sector and contribute to increased value creation. However, this requires an innovation and business environment that is efficient, simple, and supportive of companies aiming to expand.

We must think big and build an economy that supports startups with global ambitions from the outset. This means ensuring clear regulatory frameworks, making Iceland an attractive option for investors, and fostering strong international networks.

Our small size is not a weakness—unless we allow it to be. It can be a strength if we create conditions that facilitate innovation and global growth. We need to remove barriers rather than erect more.

With a new government taking office, it is essential to ensure that innovation and intellectual property policies go beyond empty promises and translate into concrete actions. If we play our cards right, Iceland could become a leader in the intellectual property industry. But that won’t happen on its own.

Feel free to share this post

Do you want to receive email updates for the next article?

    Click here to connect!

    Let's connect on LinkedIn!

    About Elías Larsen

    What I do

    I’m head of growth at brandr Index, focusing on developing strategic relationships that foster trust, reliability, and shared success. My role centers on connecting with forward-thinking partners worldwide to introduce innovative branding solutions across diverse markets.

    How I Do It

    My background in strategic business development and leadership drives my approach to growing brandr Index’s reach. I believe in a hands-on approach, crafting relationships that are as reliable as they are dynamic, ensuring every collaboration is both beneficial and enduring.

    My Mission

    As a young, ambitious professional, I actively seek challenges that enhance my skills and push the boundaries of what we can achieve in business strategy and development. My approach is always to inspire growth and operational efficiency through innovative practices.

    Guiding Principles

    I am deeply passionate about developing strategic approaches that not only accelerate the growth of startups but also enhance the scalability of established firms. 

    Leadership, to me, means having a clear vision and the practical skills to implement effective strategies that align with the dynamic needs of the market.

    120+

    Client
    Collaborations

    Notable Brands

    I’ve Worked With

    University Degrees

    I graduated with a Masters’s degree in Economics focusing on Entrepreneurship and Innovation from the University of Padova in Italy, and a Bachelor’s Degree in Marketing and International Business from the University of Iceland.