♟️ Brands Belong in the Boardroom

🇮🇸 Read this article in Icelandic by clicking here. In the modern business landscape, brand building has become a crucial consideration for managers. While the discussion about brands is not new, its significance has grown considerably in recent years. Some of the world’s most successful companies have invested substantial effort in nurturing their brands over […]

💡 The Significance of Innovation for Small Nations: A Case Study of Iceland

🇮🇸 Read this article in Icelandic by clicking here. Innovation is a multifaceted concept. It serves as the foundation for economic prosperity and a tool to address significant future challenges encompassing people’s well-being, environmental concerns, sustainability, technology, and education. For a small nation like Iceland, innovation presents abundant opportunities. Our small size, often perceived as […]

🔧 The CEO’s Toolbox

🇮🇸 Read this article in Icelandic by clicking here. Running a business doesn’t follow a single prescribed path; otherwise, every business would operate identically. Nevertheless, the primary objective for most companies remains consistent – generating profitability for shareholders. While numerous strategies can be employed to establish a competitive edge and stand out in the market, […]

👋 Bridging the Gap: An Introduction to Insights from Industry Leaders!

I’m excited to introduce a new series that I’m beginning – one that promises to be enlightening, informative, and transformative. The core of this exploration is rooted in my fascination with the dynamic world of business, both Icelandic and foreign, but extends far beyond these borders. This series will be a deep dive into the […]