🎉 Reflections on the Past Year

The year began with exams from the first semester of my master’s program in Italy, focusing on economics with an emphasis on entrepreneurship and innovation. These exams covered a wide range of subjects, including statistics, corporate law, micro/macroeconomics and more. Living abroad has undeniably been a transformative experience, one that has significantly broadened my horizons […]

🕵️‍♂️ Decoding the Complexity of Simplicity in Brand Storytelling

We as humans are always searching for something simple and relatable, we have limited space in our brains, and the simpler things are to understand, the better. This is especially true in the complex world of branding. Simplicity isn’t just important for consumer-focused brands like Coca-Cola, Starbucks, Apple, and Tesla; it’s absolutely critical for B2B […]

🎯 Discovering the Power of Brand Positioning

brown starbucks paper on gray wooden surface

Unlocking the true potential of your brand requires a deep understanding of its position in the market. Assessing your brand’s positioning is not just an option but a necessity if you aim to stand out amidst fierce competition. It serves as a compass guiding your strategic decisions, fostering meaningful connections, and ultimately driving your success. […]

🌍 Reflections: Why it’s crucial to study abroad.

concrete house near body of water

As I approach the end of my first year in an Economics master’s program, specializing in entrepreneurship and innovation in Italy, the impact of studying abroad occupies my thoughts. This life-changing adventure has surpassed academics, providing a fresh perspective that blurs the line between knowledge gained in the classroom and personal growth. Before diving into […]

🔑 Is Consistency the Key to Success?

photo of people near wooden table

In this blog post, we will explore the advantages of fostering brand stability in the B2B market. Often, brands are overshadowed in the decision-making processes of B2B companies. Some managers believe that brand management holds less importance compared to factors like providing excellent service, offering competitive pricing, nurturing customer relationships, and saving advertising expenses that […]

☎️ Does cold calling still work?

man having a phone call in front of a laptop

Cold calling is a sales technique where a salesperson contacts a potential customer who has not expressed any interest in their product or service. It is a time-honored tradition that has been used by salespeople for decades. But does cold calling still work in the 21st century? The answer is yes, cold calling can still […]