I’m an economist, branding expert, and a problem solver passionate about strategic leadership, innovation, and business growth.
Growth Lead at NOVA
Dive into my collection of articles where I share my thoughts and insights from industry leaders on various topics related to business, innovations, and leadership strategies.
At NOVA, Iceland’s most forward-thinking telecommunications company, I focus on growth, driving customer acquisition, engagement, and loyalty through smart strategies and creative execution. My role spans the full customer journey, from identifying opportunities and testing new approaches, to aligning marketing and sales efforts and ensuring data flows seamlessly across teams.
I contribute to shaping growth initiatives by combining analytics, experimentation, and storytelling. This includes opportunity mapping, campaign design, and implementing processes that support Nova’s mission to be first into the future with smarter solutions for individuals and businesses alike.
I’m Head of Growth at brandr Index, a comprehensive marketing research tool that empowers executives, managers, and marketers to gain valuable insights into brand positioning and strength.
Our report offers a holistic view of key brand attributes that are crucial to consumers, enabling businesses to identify areas for improvement and set strategic goals.
We always have our eyes open to partnering up with leading individuals to sell our product in their local market – are you one of them?
At brandr, our Icelandic branding agency, we offer services that include brand assessments, strategic positioning, and tailored rebranding. Additionally, we host the prestigious annual Best Icelandic Brands Awards, celebrating brands that have achieved remarkable success and market impact.
I wear numerous hats, including conducting workshops, inbound and outbound marketing, developing sales strategies, financial planning, engaging in R&D and product development, and producing on-site and online events. I also oversee the management of the Best Icelandic Brands Awards.
CHARGE is the leading event for energy companies and forward-thinking marketing professionals who seek knowledge, inspiration, and the network to transform a commodity into a brand.
Our mission is to help energy companies elevate their branding to achieve real commercial growth.
At CHARGE, my main responsibilities include marketing, social media, website management, and strategic planning.
As Growth Lead at NOVA my work centers on driving customer acquisition, engagement, and loyalty through smart strategies and creative execution. I focus on the entire customer journey, identifying opportunities, testing new approaches, aligning marketing and sales, and ensuring data flows seamlessly across teams.
With a background in strategic business development, growth marketing, and leadership, I approach challenges by blending analytics, experimentation, and storytelling. From opportunity mapping to campaign design, I believe in a hands-on approach that builds solutions as innovative as they are reliable, ensuring every initiative creates measurable impact.
As a young, ambitious professional, I actively seek challenges that enhance my skills and push the boundaries of what we can achieve in business strategy and development. My approach is always to inspire growth and operational efficiency through innovative practices.
I am deeply passionate about developing strategic approaches that not only accelerate the growth of startups but also enhance the scalability of established firms.
Leadership, to me, means having a clear vision and the practical skills to implement effective strategies that align with the dynamic needs of the market.
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I graduated with a Masters’s degree in Economics focusing on Entrepreneurship and Innovation from the University of Padova in Italy, and a Bachelor’s Degree in Marketing and International Business from the University of Iceland.
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